Marketing & Pricing

Already awarded team for creative marketing solutions leaded by Ljiljana Jurković together with experienced category and brand manager Danijela Keler Štambuk are excellent combination for optimal positioning of your products and launching of a new ones. Our IT experts will enable you support for systematic collection of data to facilitate analyzes for decision making processes. 7p + 7c marketing Marketing cycle Market research Product branding – creative work Promotion BTL/ATL Internet and direct marketing Media buying Event management Brand Management.

• 7p + 7c marketing
• Marketing cycle
• Market research
• Product branding – creative work
• Promotion BTL/ATL
• Internet and direct marketing
• Media buying
• Event management
• Brand Management
• Category Management
• CRM

The word „marketing“ is derived from the word „market“, meaning a place of meeting for selling and buying, a marketplace or a square where trading takes place. Today, it is a wrongfully chosen word to describe what we do and where we do that.
A square is now a place where we meet, have a cup of coffee, wait for a tram, buy some fruit... For the world we live in, it is just a place to take a short break.

Today, the entire world has become the marketplace in the former sense of the word, both the real world and the virtual one!
The ways in which we communicate with the world are becoming more complex every day, but also more precise.
In order to find a person who will be interested in what we offer, we can use the entire World Wide Web, very sophisticated audio and visual technology...

David Ogilvy, the cult figure of the 20th-century marketing, described the crucial issue in marketing in the following way: „Half of the money spent on advertising is wasted. The trouble is we don't know which half“.

Today, it is not the crucial issue any more because in the digital age we can precisely monitor what is going on with each investment into marketing.

However, another problem persists: how to convince people that investment into marketing is not a waste of money.

The time of recession is just the right moment for people to forget about that dilemma and start investing on the right way into marketing!